A resume is your golden ticket to getting the call. I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. Next up is the builder of things and communities, pictured anonymously below. Hopefully, with a good sentence, an employer will want to know about you. Helping sales, marketing, and recruiting teams find new leads. Austin Belcaks personal branding statement is a lesson in how to showcase your value simply. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . So what kind of personal brand words should you use to describe yourself? This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. Heres the worst-kept secret in the world of writing: Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. While it may seem limiting to describe yourself in 5 words, Everyone has such descriptive words. For example, take a look at this person who calls themselves an influencer of change.. B and C in case Plan A didnt work out. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Here, agent means something that takes an active role or produces a unique effect. Weve put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. Sometimes it takes longer than expected to discover the right fit. Your values and goals change over time, so it makes sense that your personal brand statement would as well. A personal brand statement is a 1-2 sentence that sums up your brand. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. Heres the worst-kept secret in the world of writing: verbs work better than adjectives. Now its time to craft your own. Be careful not to boast about your achievements too much, or you may come across as arrogant. You have to read and readjust to get an idea of their experience and brand statement. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). It must only be 3 exactly. Positive 4 . They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. He was thrilled! 2. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. A leadership brand conveys your identity and distinctiveness as a leader. describe yourself both professionally and personally. The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Simple because I love easy, light and airy outfits; timeless because I can wear the same style 10-20yrs from now and relatable because anyone at any age can be comfortable wearing my style. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. Denise Duffield-Thomas is another example of exceptional personal branding. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. Finally, look at your three lists of words, and see how you can combine them into a short sentence or phraseno more than five words. Hard-working 2 . If you have the wrong leadership brand for the position you have, or the. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . active role in trying to apply your own knowledge on a topic while also taking It can make a significant difference in short-term job searches. Our free tool helps you promote and enhance your personal brand online. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. Darrell Franklin. Or will you When you get ready to create something; a site, a product, a Facebook cover image, a tutorial, a booth, etc., be sure to give your branding words to a professional designer - that way they can design with your personal brand . Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. That's simple, succinct, and it's enough of a teaser to get a response like: "Wow, tell me how you do that.". Frankly, it can make all the difference in short-term job searches as well. Dont try and shoehorn your statement into a format that doesnt work for you. Personal Branding For Dummies. These will be guiding factors in helping solidify your brand personality. To learn more about DocStation, visit https://docstation.co/features/medication-therapy-management. Without them, you're just pressing on the gas without looking. You can also use words like proven and seasoned to show that you have the experience to back up your claims. Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. This shows that youre focused on taking action instead of just talking about it. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Every piece of content is considered with these three words before it is published; that's the sniff test. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. Creating a memorable Personal Brand is not about having a "good" voice. with executive partners, stakeholders, and clients. Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod. Consider your qualities. your personal brand. Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. And your brand is what attracts your fans to you. Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. For example, if brave is one of your main brand personality words, it could . LeadFuze gives you all the data you need to find ideal leads, including full contact information. 1. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. Then I figured out why. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. for your long-term career development. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. Define who you are. Or even a "great" voice. We hope that the tips and personal brand statement examples we included will help you craft one that you are proud of. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! This doesnt mean you shouldnt make yourself available, just dont go crazy with it. Thats the long and short of it. Thats where verbs come in: they help demonstrate your brand rather than just advertising it. Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. After that, show them your words, compare, and see if they agree. Knowing how you want to present yourself to the world is just the beginning; what comes next is the hard part. That's your invitation to elaborate on your 30-second elevator pitch. How you handle tough ethical dilemmas can speak volumes Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). Im a Growth Marketing Strategist, aka The Strategy Hacker, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.. Picture Credits: Nike. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. These are some of the best personal brand statement examples on social media today. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. . The characteristics of a resourceful The words in this category focus on skills and abilities, how the individual does his or her job well. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. Thanks for this article and thought process. We all want to level up in life. Motivated 3. things from the other side of the transaction, and applying best practices when These adjectives describe my personality: I am a culture champion, creator, and teacher. You see, this query is a great way to define your brand. You use your personal branding to differentiate yourself from other people . to creating an everlasting impression for your digital Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. How would you handle it? As you know by now, your personal brand statement is not something you create once and then forget about. He doesnt use buzzwords. For the past 15+ years, I have been . And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. The 3 words that describe me the best are patient, intuitive, and multi-tasker. Which words best describe what your brand must convey? "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Activity 1.2 What factors affect your attitude toward educational success? If you want to win on LinkedIn, take that personal branding statement and show it off. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. Its what ensures your results are that much, You know plenty of brand evangelists. to craft your professional image without coming across as arrogant or desperate. It can be a brand name (like your company name) but you may only use a proper name . Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. Put it All Together. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. Keep in mind that The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. Patagonia. In order to be effective, it needs to stay current. VA. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). Do you take an One of the effective ways in defining your brand identity is to describe your brand voice in three words. Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. If my brand was a person, they would be described as __________, __________, and _______. Begin typing your search above and press return to search. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . Goals. Save my name, email, and website in this browser for the next time I comment. Your story is your brand. Synonym: Synonyms to the word "bold" include words like brave, fearless, courageous, and confident, among others. They see you as organized. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. Press Esc to cancel. The process for identifying your ONE word is just as important as your actual ONE word. Loved by salespeople, recruiters, and marketers. Hope this helped you stand out from your competitors! Words in this category stress movement, taking things from one point to another point. Mix and match them to create a professional persona that accurately reflects who you are. Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. It's fascinating to see the variety of words each of you has chosen. UGC Creators: What Are They? While some might think this feels too forward, the best examples of personal brand statements do this well. Contact us and let's discuss your ideas! Words to Describe Yourself on a Resume . Thanks! 1- Bold. Bethany, great article! And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! Words to Describe Your Brand. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. Be sure to take note of those too and choose words are a great fit for your brand and your business. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. You should be respectful of their time and yours. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. individual can include a focus on being creative in tackling new projects, considering When it comes to using descriptive words for your personal brand, less is more. For some people the word immediately comes to mind. speak volumes about you as a leader, professional, and individual when it comes 1. high integrity. these 5 words describe you both professionally and personally. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. describe you and what would they say about your best work traits? Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. You might even want to speak with a personal branding consultant to strike the right balance. Darrell Franklins personal branding statement makes it clear that innovation an important skill for his role is a core part of his DNA. Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. They are the words that you want people to associate with you and your brand. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. Other people tend to struggle coming up with just ONE word. . Its often a subtle distinction that a lot of people overlook. Id love to hear from you! When people interact with my content, products, and services, I want them to feel ______. It will make you memorable, and help your end goal tremendously. Creating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. Use personal brand adjectives sparingly and in. They are used to communicate what an individual is all about, and what they bring to the table. 4. For Character words include honest, reliable, sincere and trustworthy. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. Think about the outcome and what you learned from it. The best way to describe my personal style is: Simple, timeless and relatable. This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. thinking and good judgment in times of stress. Describe yourself with professional words that are appropriate to use in relevant settings. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. Take your values and goals and wear them on your sleeve (or your personal brand statement). Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. You dont want to come across as inauthentic or self-serving, so use them sparingly. also lean in on the personal growth you have achieved by being collaborative. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. 1) Your brand is how others perceive you. Personal Branding is the process of establishing yourself as a thought leader in your industry. here are some suggestions of words that I highly recommend leveraging. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. Personal branding words can be used to create an online presence and build a personal brand. 300 satisfied clients so far.". But even more than that I seek to inspire and lift people and processes up. Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. professionalism is vital to your professional success and personal growth, so you have taken a stance in a role, in an industry, or in an uncompromising Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . Consider to describe yourself when building So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! If you want to download this list as a PDF, you can do that right . to be resourceful CEO walks out). One that when people hear it, they know who it is. A personal brand statement will not help you much if you are not telling people what it is. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. If theyre not interested, dont bother. It shows that youre focused on doing something instead of just talking about it. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. I recently started with a new coaching client who stated he wanted to gain real-life best practices and achieve tangible results through our coaching. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. Additional words include versatile, resourceful and adaptable. My word is Impact. Feeling something else? Hard-working 2. While this doesnt describe what I do, it describes where I add value. Thanks James, I will look into the connection further. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. Dont stress out over finding a single perfect word or phrase to describe you. For example:I help high net-worth entrepreneurs strategically invest so they can spend more time doing what they love and less time worrying about their money. Motivated 3 . Can you boil your personal brand down to the ONE word that describes your value? Take a look at this example in which someone calls herself an influencer of change.. Choosing the right personal brand words is one of the most effective methods for doing this. Personal brand words cant replace your strategic message, First it is important to understand that you want to convey powerful. The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. Imagine being faced with a difficult situation The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. This button displays the currently selected search type. Nothing is more off-putting than a company who's name and tagline say nothing. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Rather, its something you should consult, review, and revise on a continuous basis. Get more eyes on your personal brand statement. If not, it's . And I failed At first. I am also certified in solving problems. Understanding means fewer mistakes, and mistakes can be very costly.. footprint or even at an interview to a prospective new employer. The. Your Personal Success Profile seems very interesting and something I would ask that you expend upon if have time. Then, ask a close friend or co-worker what 3 words they'd use. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. If you are one of them, you'd better figure it out. Aware. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. the times in which you have caught someone cheating, stealing, or even being Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. I also ask the additional question from the employer perspective: How would an employer This ONE word helps to define YOU! Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Its important to have a professional philosophy and solid professional track record. That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. When people see something from my brand they think it is _________. Dont say youre the best or a leader in the field of unless you actually are.